Dodge is turning its most outrageous family hauler into a truly national phenomenon, expanding the Durango Hellcat from a limited curiosity into a fixture in every market it serves. The three-row SUV that once felt like a niche experiment is now positioned as a full-fledged performance flagship, pairing everyday practicality with supercharged excess in a way few rivals can match.

By opening the order books broadly and making the Durango SRT Hellcat available in all 50 states, Dodge is signaling that this is no longer a one-off stunt but a core part of its performance identity. I see this move as a calculated bet that there is lasting demand for a 710 horsepower family SUV, even as the rest of the industry leans hard into electrification and efficiency.

From limited run to nationwide fixture

The most important shift in the Durango Hellcat story is scale. What started as a tightly constrained production run has evolved into a model that shoppers across the country can now spec and order like any other high-performance Dodge. The brand has opened up the online configurator so buyers can access the build and price tools directly, a clear sign that the Durango SRT Hellcat is being treated as a regular, if extreme, part of the lineup rather than a short-lived collectible, a point underscored by reporting that orders are now officially live in all 50 states through Dodge’s retail network and digital channels, with the process detailed in recent coverage of how customers can get in on the action via the factory ordering system.

That nationwide availability matters because it changes who the Durango Hellcat is for. Instead of catering only to early adopters and brand loyalists who were willing to chase down scarce allocations, Dodge is inviting a broader slice of performance-minded families to consider a three-row SUV with supercar-level output. Coverage describing how the Durango SRT Hellcat is now unleashed across the country, framed as a holiday-season launch that positions the SUV as a kind of “Santa’s New Sleigh,” makes it clear that the company wants this vehicle to be part of mainstream performance conversations, not just a footnote in muscle car lore.

710 horsepower, three rows, and no apologies

At the heart of the Durango Hellcat’s appeal is a spec sheet that reads like a dare. The SUV is built around a supercharged V8 that delivers a quoted 710 horsepower, a figure Dodge and its partners are leaning into so heavily that it has become the centerpiece of the model’s identity. That output puts the Durango SRT Hellcat in rare company among three-row vehicles, and recent reporting that highlights “Santa’s New Sleigh Packs 710 Horsepower” captures how central that number is to the story, presenting the SUV as a holiday-season hero that can haul gifts and passengers with equal ferocity.

What I find striking is how Dodge is using that power not just as a bragging point but as a narrative hook. The brand is positioning the Durango Hellcat as a way to deliver everyday duties with “unapologetic muscle,” a phrase echoed in coverage that casts the SUV as a nationwide performance statement rather than a regional curiosity. By pairing that 710 horsepower figure with all-wheel drive, a three-row layout, and the kind of towing and hauling capability buyers expect from a large SUV, Dodge is effectively telling customers they no longer have to choose between practicality and absurd speed, a message reinforced in reports that describe the model as a sleigh capable of delivering toys with serious muscle while remaining available in all 50 states.

Ordering, customization, and the holiday timing play

Dodge’s decision to open Durango Hellcat orders in December is not just a scheduling detail, it is a marketing strategy. By timing the nationwide rollout to coincide with the holiday season, the brand is tapping into a moment when buyers are already primed for big-ticket purchases and aspirational wish lists. Reporting that orders officially open in Dec, with the Durango SRT Hellcat framed as a kind of seasonal centerpiece, underscores how Dodge is using the calendar to amplify the SUV’s impact, presenting it as the ultimate year-end splurge for performance enthusiasts.

The ordering experience itself is designed to feel as accessible as any mainstream model, even if the product is anything but ordinary. Shoppers can access the build and price interface online, configure their preferred color, trim, and options, then route that build through a local dealer for allocation, a process described in detail in coverage that walks through how to get in on the action via Dodge’s digital tools. By making the Durango Hellcat part of the same online ecosystem as more conventional models, Dodge is normalizing the idea that a 710 horsepower three-row SUV is just another choice on the menu, rather than a secret reserved for insiders.

How a “Santa’s New Sleigh” narrative sells muscle to families

The way Dodge and its partners are talking about the Durango SRT Hellcat reveals a deliberate attempt to broaden its appeal beyond traditional muscle car buyers. Framing the SUV as “Santa’s New Sleigh” is more than a playful tagline, it is a way of recasting extreme performance as something compatible with family life. Reporting that describes Santa piloting a 710 horsepower sleigh to deliver toys with unapologetic muscle, and emphasizes that this sleigh is available in all 50 states, shows how the brand is leaning into a whimsical, family-friendly narrative while still celebrating the raw power under the hood.

I see that storytelling as a bridge between two audiences that rarely overlap: parents shopping for a practical three-row and enthusiasts craving supercharged theatrics. By presenting the Durango Hellcat as a vehicle that can haul kids, luggage, and holiday cargo while also delivering the kind of acceleration usually reserved for two-door coupes, Dodge is trying to make high performance feel like a rational upgrade rather than an indulgent toy. The nationwide availability highlighted in the “Dodge Unleashes the Durango SRT Hellcat Nationwide” framing reinforces that intent, suggesting that this is not a niche halo car but a legitimate option for families who want their daily driver to double as a weekend thrill machine.

What the Durango Hellcat’s expansion signals for Dodge’s future

Rolling the Durango Hellcat out across every market is also a statement about where Dodge sees its brand in a changing automotive landscape. While many competitors are pouring resources into hybrids and full battery-electric SUVs, Dodge is doubling down on internal combustion performance at the top of its lineup, using the Durango SRT Hellcat as a rolling billboard for its muscle-first identity. The decision to make the model available in all 50 states, documented in reports that detail how customers nationwide can now configure and order the SUV, suggests that Dodge believes there is still robust demand for high-output gasoline vehicles, even as regulations tighten and consumer tastes evolve.

At the same time, the way Dodge is integrating the Durango Hellcat into its mainstream ordering and marketing channels hints at a transitional strategy rather than a refusal to adapt. By treating a 710 horsepower three-row as a normal part of the portfolio, accessible through standard build tools and promoted with playful narratives like “Santa’s New Sleigh Packs 710 Horsepower,” the brand is reinforcing its performance credentials while it navigates whatever comes next. Whether future iterations lean into electrified assistance or remain purely supercharged, the nationwide rollout of the Durango SRT Hellcat shows that Dodge intends to keep muscle at the center of its identity, even as the definition of performance evolves.