The Camaro Rally Sport 327 sits at a sweet spot in Chevrolet history, where pony car style met small block practicality. I am looking at when Chevrolet actually built these RS models with the 327 cubic inch V8, how they fit into the first generation Camaro lineup, and what collectors are paying for them today.

Rather than a single special edition, the Rally Sport 327 was a recurring configuration threaded through the 1967 to 1969 model years, with each year bringing subtle changes in styling, equipment and desirability that now show up clearly in the market.

How the Rally Sport package fit into the first‑gen Camaro lineup

When Chevrolet Camaro The Chevy Camaro arrived in 1967 in the emerging pony car segment, it was designed from the start to be a flexible platform that could be dressed up or down. The Camaro could be ordered as a coupe or convertible with a base 230 cubic inch six, but the real personality came from option packages like Rally Sport, which focused on appearance, and Super Sport, which focused on performance, layered over a wide range of engines. Contemporary model information on Major options confirms that The Camaro was offered with these packages across the 1967 to 1969 run, which is the same span covered by the first generation overview that notes the Camaro was built through the 1969 model year.

Rally Sport itself was not an engine code, it was a trim and lighting package that could be combined with small block or big block power. A period overview of the first generation Camaro RS highlights a 1968 Camaro RS 327, underscoring that Chevrolet treated the RS 327 as a regular catalog combination rather than a one‑off special. That flexibility is why I treat “Rally Sport 327” as shorthand for any first‑gen Camaro ordered with the RS appearance package and the 327 cubic inch small block, rather than a separate model line.

When Chevrolet actually built RS 327 cars

The 327 small block was part of the first generation Camaro engine roster from the beginning, and it remained available through the end of the 1969 model year. A detailed breakdown of First Generation Camaro Engines shows that Chevrolet offered multiple sixes, including 140 and 155 horsepower Inline units, alongside a ladder of V8s that included the 327. That same engine appears in the first‑generation overview that explicitly calls out a 1968 Camaro RS 327, confirming that by 1968 the Rally Sport 327 combination was a documented production configuration.

Evidence from enthusiasts and researchers fills in how long that pairing lasted. A focused research report on the L30/M20 Camaro, dated Feb 22, 2021, notes in its Background section that owners may encounter strong opinions about which small block combinations were built in period, and it treats the 327 as a legitimate part of the late‑sixties Camaro landscape rather than a short‑lived experiment. A separate discussion of a 1969 Chevrolet Camaro equipped with a factory 327, shared on Jul 29, 2025, points out that you do not see many 1969 cars with that engine and suggests such a car has to be an early build, but it also states directly that a 1969 Chevrolet Camaro could be equipped with a 327, a 350 or a 396 V8. That combination of rarity and explicit confirmation means I cannot describe the 327 as “phased out” in 1969 in favor of the 350 or 396; instead, the available sources show it remained on the books throughout the 1969 model year, even if it was far less common by then.

Year‑by‑year: 1967, 1968 and 1969 RS 327s

For 1967, the Rally Sport 327 formula was still new, and the car’s appeal rested on combining the fresh Camaro shape with hidden headlights, revised taillamps and extra brightwork over a compact small block. A current listing for a 1967 Chevrolet Camaro with a Matching 327, Auto PS PB AC and excellent original factory metal structure shows how these early cars were often ordered as well‑equipped cruisers rather than stripped drag specials. That car’s configuration, with power steering, power brakes and air conditioning, reflects how many buyers saw the 327 as the sweet spot between the base sixes and the heavier big blocks.

The 1968 model year sharpened that formula. A detailed description of a 1968 Chevrolet Camaro RS, shared on Apr 17, 2025, calls the 1968 Chevrolet Camaro RS (Rally Sport) a stylish take on Chevy’s popular pony car and emphasizes the distinctive appearance upgrades that came with the Rally Sport package. Another contemporary look at a 1968 Chevrolet Camaro 327 in a POV Test Drive with Binaural Audio reinforces how the 327 delivered usable power and a flexible rev range that suited everyday driving. When I combine those perspectives with the first‑generation overview that explicitly labels a 1968 Camaro RS 327, the picture that emerges is of 1968 as the high‑visibility year for the Rally Sport 327 combination.

The rare 1969 RS 327 and why it matters

By 1969, Chevrolet was preparing to replace the first generation Camaro, and the final‑year cars have become some of the most coveted American pony cars. A Jan 2, 2025 overview of the 1969 Chevrolet Camaro describes it as one of the most iconic and desirable American muscle cars ever built, and notes that it was the final year of the first generation. Within that context, a 1969 Rally Sport 327 is a niche configuration, overshadowed in period by the growing popularity of 350 and 396 V8 options but now prized precisely because it is so seldom seen.

Enthusiast commentary shared on Jul 29, 2025 captures that rarity in plain language, with one observer remarking that you do not see many 1969 Camaros with a factory 327 and tying such cars to early production. The same discussion stresses that a 1969 Chevrolet Camaro could be equipped with a 327, a 350 or a 396 V8, which is important because it confirms that the 327 remained a valid choice throughout the model year rather than being formally dropped midstream. For collectors, that nuance matters: a documented 1969 RS 327 is not a mistake or a parts swap, it is a legitimate but uncommon factory combination that sits at the intersection of final‑year styling and small block drivability.

How much a Rally Sport 327 is worth today

Market data for first‑generation Camaros is fragmented, but several recent examples help frame what Rally Sport 327 cars command. A 1967 Chevrolet Camaro with a Matching 327, Auto PS PB AC carries an Offered price of $49,900, reflecting its numbers‑matching drivetrain, strong original metal and desirable options. That figure lines up with what I see across the broader first‑gen market, where clean, documented small block cars with factory air and power accessories often sit in the high‑forties to low‑sixties range, depending on color, originality and paperwork. A 1968 Chevrolet Camaro 327 featured in a POV Test Drive video, and a mostly stock 1968 Chevrolet Camaro RS 327 highlighted from the International Headquarters Scotty DTV on Sep 1, 2022, both illustrate the kind of lightly modified, driver‑quality cars that tend to trade a bit below top‑flight show examples but still command serious money because the underlying specification is so attractive.

Condition and documentation are the biggest multipliers. A Rally Sport 327 that still wears its original trim, carries a verified 327 engine and retains factory RS equipment will always sit at the upper end of the small block spectrum, especially if it is a 1968 Camaro RS 327 or a well‑documented 1969 RS 327. A recent look at a Rally Sport Project 1968 Chevrolet Camaro The Chevy Camaro, shared on Aug 31, 2025, shows how even project‑grade RS cars attract attention because the underlying package is so desirable, particularly when they still carry correct body features like federally mandated side marker lights that arrived in 1968 in 1967. When I weigh those examples against the broader reputation of the 1969 Chevrolet Camaro as a pinnacle American pony car, it is clear that Rally Sport 327 values are being pulled upward by both nostalgia and the finite supply of solid, correctly optioned survivors.