11 underrated designs ready for rediscovery

Some automobiles were overshadowed by more famous rivals despite having distinctive styling, clever engineering, or strong historical significance. Decades later, these forgotten designs are becoming more interesting as enthusiasts look beyond the usual collector favorites. These 11 cars deserve another look.

Studebaker Avanti

Studebaker Avanti
Photo by nakhon100 / Flickr / CC BY 2.0

The Studebaker Avanti looked remarkably futuristic when it debuted in the early 1960s. Its smooth fiberglass body, integrated front end, and lack of traditional chrome-heavy styling made it unlike most American cars. Available with powerful engines, the Avanti also offered genuine performance. Its limited production and distinctive design make it an especially compelling candidate for renewed collector attention.

Buick Riviera

1966 Buick Riviera
Photo by Harleyriv / Flickr / CC BY 2.0

The first-generation Buick Riviera introduced clean, elegant styling to the American personal-luxury market. Its frameless doors, restrained chrome, and sharply defined body gave it a sophisticated appearance. Powerful V8 engines added performance to the package. Unlike many heavily decorated cars of the period, the Riviera’s proportions have aged remarkably well, making it increasingly appreciated by collectors.

AMC Javelin

Image Credit: Charles from Port Chester, New York - CC BY 2.0/Wiki Commons
Image Credit: Charles from Port Chester, New York – CC BY 2.0/Wiki Commons

The AMC Javelin offered an alternative to the Mustang and Camaro with distinctive proportions and bold styling. Its long hood, fastback roofline, and available V8 engines gave it genuine performance credentials. AMC also produced specialized versions such as the AMX-based performance models. Because it was never as common as its Detroit rivals, the Javelin has become an increasingly interesting classic.

Mercury Cougar

Image Credit: Alf van Beem - CC0/Wiki Commons
Image Credit: Alf van Beem – CC0/Wiki Commons

The Mercury Cougar combined pony-car performance with a more upscale personality. Its hidden headlights, sculpted body, and comfortable interior distinguished it from the Mustang on which it shared much of its basic architecture. V8 options provided substantial performance. The Cougar’s combination of elegance and muscle makes early examples particularly deserving of renewed attention.

Oldsmobile Toronado

Image Credit: Greg Gjerdingen from Willmar, USA - CC BY 2.0/Wiki Commons
Image Credit: Greg Gjerdingen from Willmar, USA – CC BY 2.0/Wiki Commons

The Oldsmobile Toronado represented a major engineering departure for American automobiles. Its front-wheel-drive layout and powerful V8 created an unusual combination of traction and performance for a large luxury coupe. The dramatic styling further separated it from conventional cars. The Toronado demonstrated that American manufacturers were willing to experiment with drivetrain layouts and packaging.

Pontiac Grand Prix

Image Credit: Guillaume Vachey from Chalon sur Saone, France - CC0/Wiki Commons
Image Credit: Guillaume Vachey from Chalon sur Saone, France – CC0/Wiki Commons

The early Pontiac Grand Prix brought sporty styling and strong V8 performance to the personal-luxury segment. Its long hood, distinctive grille, and spacious interior created a unique combination of comfort and performance. Later generations became more common, but early examples remain especially interesting. Their blend of traditional Pontiac character and luxury deserves more recognition.

Chevrolet Monza

Chevrolet Monza 1980
Image Credit: Mr.choppers, via Wikimedia Commons, CC BY-SA 3.0

The Chevrolet Monza offered compact proportions, sporty styling, and available V8 power during an era when smaller performance cars were becoming increasingly important. Its rear-wheel-drive platform gave it enthusiast appeal, while its sleek body distinguished it from ordinary economy cars. Although overshadowed by the Camaro, the Monza remains an intriguing example of Chevrolet’s experimentation.

Ford Probe

1996 Ford Probe
Photo by Kieran White / Flickr / CC BY 2.0

The Ford Probe introduced aerodynamic styling and front-wheel-drive packaging to Ford’s performance-oriented lineup. Its smooth bodywork, pop-up headlights, and available turbocharged engine gave it a distinctly futuristic appearance during the late 1980s and early 1990s. The Probe was never fully accepted as a Mustang replacement, but its design has aged into an interesting representation of its era.

Saab 900

Image Credit: Jeremy from Sydney, Australia – Saab 900 S, via Wikimedia Commons, CC BY 2.0

The Saab 900 combined unusual Scandinavian styling with practical engineering and turbocharged performance. Its wraparound windshield, distinctive dashboard, and unconventional body design made it instantly recognizable. Saab’s focus on safety and functionality also gave the 900 a different character from mainstream European competitors. Clean examples are increasingly appreciated for their individuality.

Mitsubishi Starion

Image Credit: orion - CC BY-SA 2.0/Wiki Commons
Image Credit: orion – CC BY-SA 2.0/Wiki Commons

The Mitsubishi Starion brought turbocharged rear-wheel-drive performance to a relatively affordable segment. Its wide body, boxy aerodynamic styling, and available intercooling made it a serious performance car for its time. It never achieved the fame of the Supra or RX-7, but its combination of technology and distinctive design makes it increasingly attractive to enthusiasts.

Chrysler Crossfire

Image Credit: Rutger van der Maar - CC BY 2.0/Wiki Commons
Image Credit: Rutger van der Maar – CC BY 2.0/Wiki Commons

The Chrysler Crossfire combined American branding with a distinctly European design and engineering character. Its sculpted body, short proportions, and rear-wheel-drive platform gave it an appearance unlike most Chrysler products of its era. Built with significant Mercedes-Benz involvement, the Crossfire offered a unique mixture of luxury and performance. Its unusual design is becoming easier to appreciate as more modern classics emerge.

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*Research for this article included AI assistance, with all final content reviewed by human editors

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