Toyota’s electric SUVs are getting the custom treatment at SEMA. The Urban Highlander and Urban C-HR concepts debuted at the 2026 show in Las Vegas on 22-inch wheels with a lower ride height. Both also wear a satin-white and black two-tone finish.
That is a twist for a show better known for lift kits and big tires. Toyota still brought plenty of those, too. But in its Urban Life display, the brand went the other way and dropped its two newest battery-electric SUVs closer to the ground.
Here is what Toyota said about the Urban concepts, what the production models offer and what is still unknown.
What Toyota said about the Urban Highlander and Urban C-HR
Toyota announced its SEMA lineup on November 3 in a release datelined Las Vegas. The show runs November 3 to 6 at the Las Vegas Convention Center. Toyota split its stand into four areas: Urban Life, Off-Road, Snowy Terrain and Race Day.
The Urban Highlander and Urban C-HR sit in Urban Life. The release says the two battery-electric vehicles are “both positioned with a lower ride height, atop 22″ wheels, and adorned in a satin-white and black two-toned exterior.”
That single sentence is all Toyota put in writing about them. It doesn’t name a builder or list any suspension parts. Nor does it say whether any of the look will reach showrooms. Toyota’s own disclaimer also notes that its SEMA vehicles are special project prototypes with parts Toyota doesn’t sell.
Where the concepts sit at SEMA
The Urban Life area also holds the Crown Signia GT-S Concept, built by the Toyota Motorsports Garage. That car sits nearly five inches lower on custom coilovers and rides on 21-inch HRE wheels. Sung Kang’s AE86 “Lola” from the film DRIFTER is on show there as well.
Meanwhile, the rest of the stand leans rugged. The Off-Road area carries five Woodland concepts, and the Snowy Terrain area has five Snowhunter builds on snow tracks. So the Urban pair gives the stand a street-style contrast.
The production Highlander is now electric
The Urban Highlander starts from a big change. Toyota’s next Highlander is battery-electric only, with three rows of seats. According to Toyota’s February 2026 release, it comes as a 2028 model with 77.0 kWh and 95.8 kWh batteries. Toyota quotes up to 315 miles of estimated range with the larger pack.
The front-drive version makes 221 hp, while the all-wheel-drive version makes 338 hp. Toyota builds the Highlander in Georgetown, Kentucky. It plans sales from early 2027, and it hasn’t announced a price.
The 22-inch wheels are less of a stretch here than they sound. In fact, Toyota already lists 22-inch wheels as available on the Highlander Limited, while the XLE rides on 19s. So the Urban Highlander’s size isn’t new. Instead, the lower stance and the two-tone paint do most of the work.
The Urban C-HR goes up two inches in wheel size
The C-HR story is a bigger leap. The nameplate returned to the U.S. as a battery-electric SUV for 2026. According to Toyota’s 2026 C-HR release, it has standard all-wheel drive and 338 net horsepower. Toyota estimates 0 to 60 mph in about 4.9 seconds.
The production C-HR comes in SE and XSE grades. The SE rides on 18-inch wheels and the XSE on 20s. Therefore, the Urban C-HR’s 22-inch wheels are two inches bigger than anything Toyota sells on it. It is a compact SUV, so the bigger rims and lower body change its look more than on the Highlander.
Toyota lists a starting MSRP of $37,000 for the 2026 C-HR, before dealer charges. The EPA range estimate is 287 miles for the SE on 18-inch wheels. By comparison, the XSE on 20s is rated at 273 miles, a gap that comes with the bigger wheels and the higher grade.
What we don’t know yet
Toyota hasn’t said what powers the Urban concepts. It also hasn’t said how much lower they sit or who built them. There is no word on whether any of the parts, colors or wheels will become options either.
What is on record is the production hardware underneath. The 2028 Highlander offers up to 338 hp, and the 2026 C-HR makes 338 net horsepower from two electric motors.
More from Fast Lane Only
