Dodge’s newest Charger color is a $795 option called Purple Haze. The Purple Haze Charger paint is a limited-run shade, and Dodge offers it only on the 2027 Charger lineup. On September 15, Dodge put the color on two Tony Stewart Racing drag cars ahead of Michigan’s first NHRA national event in 66 years.

The color itself first arrived in June. Dodge launched it to mark 60 years since the Charger’s 1966 debut. Then, in September, Dodge took it to the drag strip.

Here is what Dodge has said about the paint, the cars it comes on, and the race cars wearing it.

What Purple Haze Costs and Which Chargers Get It

Dodge announced Purple Haze on June 30, 2026, in a Stellantis media release. The color carries a U.S. MSRP of $795. Dodge calls it a limited-run shade, exclusive to the 2027 model year.

It is available across the whole 2027 Charger lineup. For example, Dodge’s release names the 420-horsepower Charger R/T and the 550-horsepower Charger Scat Pack with the SIXPACK engine. It also names the all-electric Charger Daytona with 670 horsepower. Dodge says the color is open for orders now.

How the Purple Haze Charger Paint Looks

Dodge describes Purple Haze as a high-gloss clearcoat finish. In bright sunlight, the color shifts. In the shade, however, it deepens to a rich purple.

Buyers can also add factory extras. Dodge lists Fratzog dual stripes and ten Mopar stripe and graphics packages. SIXPACK-powered cars can also get a satin black painted or patched hood.

Purple Haze joins Bludicrous, Green Machine, Redeye, Sub-Zero, White Knuckle and Diamond Black on the color chart. Dodge CEO Matt McAlear explained the thinking in the release: “We know Dodge muscle-car customers don’t just want to blend in, they want to stand out.”

Dodge’s High Impact Color History

Dodge ties the color to its “High Impact” paint tradition, which it says began in 1969. Its release also name-checks two earlier purples from that family, Plum Crazy and Hellraisin.

The company also gave a business reason. According to Dodge, paint color is nearly three times more important to full-size car buyers than the industry average. So Dodge treats a bold shade as more than nostalgia.

Dodge also planned a public debut soon after the launch. Its June release scheduled a Purple Haze Charger Scat Pack for the Carlisle Chrysler Nationals in Pennsylvania, July 10–12, 2026.

The Race Cars Wearing Purple Haze

The September 15 release, issued from Auburn Hills and carried on PR Newswire, moved the color onto drag strips. Team owner Tony Stewart and his drivers, Matt Hagan and Leah Pruett, unveiled new liveries. Each car wears Purple Haze paint and the Super Bee logo on its side.

Hagan drives the team’s Dodge Funny Car, while Pruett drives its Top Fuel dragster. The release describes both as 12,000-horsepower cars. According to Speed Sport, Hagan is a four-time NHRA Funny Car world champion with 58 career wins, all in a Dodge. Pruett has 13 Top Fuel national event wins.

Speed Sport also notes that Hagan was the 2026 NHRA regular season champion. In other words, the new paint went on a car that had already won something this year.

A Michigan Race Weekend in Purple

Dodge built the liveries for the first Dodge NHRA Great Lakes Nationals, scheduled for September 18–20 at U.S. 131 Motorsports Park in Martin, Michigan. Dodge says it was the state’s first NHRA national event since 1960 at Detroit Dragway. As a result, Dodge’s release calls it a return after 66 years.

Dodge planned a road trip before the racing, too. Its “Tour de Michigan” cruise was set to start from the Stellantis North America headquarters campus in Auburn Hills. One of the planned stops was Hell, Michigan. Later, Fox Sports 1 was due to show the final eliminations at 2 p.m. EDT on September 20.

The company also planned to show the 2027 Charger Super Bee Launch Edition at the track. Dodge rates that car at an SAE-certified 600 horsepower. It calls the car the quickest, fastest and most powerful SIXPACK Charger, and the most powerful Super Bee ever. Meanwhile, as of that September 15 release, Purple Haze was open for orders on the 2027 Charger at $795.

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This article was created with the help of AI and was reviewed and edited by Fast Lane Only editors before publication.