Toyota is taking five Toyota Woodland concepts to the 2026 SEMA Show in Las Vegas, and none of them is a pickup. The list runs from a RAV4 plug-in hybrid to a Sienna minivan and an electric bZ. Each one wears a lift, bigger tires and a coat of paint borrowed from the 1960s.
That choice says a lot about where the off-road look is going. SEMA has long been a place for lifted trucks and body-on-frame SUVs. This time, however, Toyota put the trail gear on the vehicles families actually drive to school and work.
Toyota announced the group on October 30. The five concepts are the RAV4 Woodland Plug-in Hybrid, the Sienna Woodland, the bZ Woodland, the Grand Highlander Woodland and the Crown Signia Woodland. Here is what the company has said about them so far, and what it hasn’t.
What the Toyota Woodland concepts have in common
The five vehicles share one recipe. According to Toyota’s release, each gets a lift kit, large over-fenders, satin-black wheels and all-terrain tires. Each also has two-tone paint on the roof and hood, plus a roof rack with cross bars.
The design work came from CALTY Design Research. Electrek describes CALTY as Toyota’s North American design studio. In addition, Electrek notes that the concepts carry an exclusive Woodland badge.
The color may be the best detail. Toyota calls it Horizon Blue, and the company says it draws on a 1960s palette used on the Stout, the Crown and the Corona. Those are old names for a new idea, and the shade suits a set of trail-ready family vehicles.
A plug-in, a minivan and an EV
Toyota is clear about two of the powertrains. The RAV4 concept is a plug-in hybrid, as its name says. Meanwhile, the bZ concept is battery-electric, and Toyota says it “extends the Woodland theme into Toyota’s battery electric future,” as Electrek reported.
The other three are less defined. Toyota groups the Sienna, Grand Highlander and Crown Signia with its “electrified and family-focused vehicles,” but it gives no powertrain for any of them. The release also lists no lift heights, wheel sizes or tire sizes for any single concept.
So the honest summary is short. These are styling and equipment studies, and the numbers that off-road fans usually ask for are not public yet. Motor1 says Toyota won’t build these exact configurations. Whether any parts reach dealers later is still an open question.
Prototypes, not parts-counter builds
Toyota also attaches a warning. The release calls the vehicles special-project prototypes fitted with non-Toyota parts. It adds that such changes may void warranties, may affect performance and safety, and may not be street legal.
That matters for anyone hoping to copy one. A SEMA build shows what is possible, but it is not a catalog. Toyota has not tied any of the five concepts to an accessory list or a price.
The Woodland badge in showrooms
Woodland is not only a show-car name. It already appears on several production Toyotas, and those give a sense of what the concepts build on.
The production 2026 RAV4 Woodland PHEV is one example. The Drive’s review lists a $46,750 base price, 324 horsepower combined and 49 miles of electric-only range. It also rides with 8.5 inches of ground clearance on all-terrain tires.
There is also a production bZ Woodland for 2027. Electrek reports that it uses standard dual-motor all-wheel drive with 375 horsepower, 37 more than the regular bZ AWD. It has 8.3 inches of ground clearance and can tow up to 3,500 pounds. Prices start at $45,380.
Finally, the Grand Highlander joined the family last month. Toyota’s October 1 release says the 2027 Grand Highlander Hybrid Woodland Edition uses a 2.5-liter hybrid with 245 total system horsepower. It also gets half an inch of extra ground clearance and 18-inch matte black wheels on all-terrain tires. As a bonus, there is a removable second-row cooler that holds six 12-ounce cans.
Why a Woodland minivan makes sense
The Sienna is the surprise of the group. Motor1 says the concept gives the minivan a tougher, more unexpected look. That is a fair read, because few buyers think of a minivan as a trail vehicle.
Still, the idea has logic. Families who camp, ski or fish need seats and cargo space first. A modest lift, tougher tires and a roof rack are the upgrades that help most on a gravel road to a trailhead. In our view, that is the real audience for this lineup, more than the rock-crawling crowd.
The Crown Signia is the other unusual pick. It also shares its name with the 1960s Crown that Toyota cites as an inspiration for the paint. Giving it over-fenders and satin-black wheels shows how far the company wants to stretch the Woodland name.
Where to see them
The five Toyota Woodland concepts will be on display at the 2026 SEMA Show in Las Vegas. Electrek reports that the show starts November 3. Toyota’s release names the 2026 SEMA Show as the debut, alongside the company’s other SEMA builds.
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