The sports car that sheds value faster than any rival is not an obscure kit car or a tired fleet special. It is a glamorous Italian grand tourer that once traded on exclusivity and a sonorous V8, yet now plummets in price the moment it leaves the showroom. Its fall from financial grace shows how modern performance cars can thrill the senses while quietly destroying their owners’ balance sheets.
Behind the romance of high revs and sculpted bodywork sits a hard economic reality: some badges are almost engineered to disappoint on resale. Depreciation data, resale studies, and used market listings all point to one name that consistently sinks to the bottom when value retention is ranked across the sports car field.
The Maserati that tumbles fastest
Among modern performance coupes, The Maserati GranTurismo stands out as the sports car that loses value at the quickest rate. A detailed depreciation table on the model lists The Maserati GranTurismo under the heading “The Maserati GranTurismo Is The Fastest Depreciating Sports Car,” with a column for Model, Original MSRP, 5-Year Value, and Depr percentage that leaves little room for interpretation. In that breakdown, the car is shown with an original MSRP of $74,167, a five-year value of $39,420, and a depreciation rate of 47%, meaning nearly half of its original price is lost within five years.
The narrative section around that table drives the point home by describing how The Maserati GranTurismo is often found trading for used Camry prices despite its exotic positioning. In the hierarchy of fast cars, that places it below more common sports models that manage to keep larger chunks of their sticker price after a few years. The same source frames Maserati as a textbook case of how prestige and performance cannot always counteract depreciation, explicitly labeling the GranTurismo as the fastest-depreciating sports car in its segment, supported by model and MSRP figures that illustrate the scale of the decline.
How it compares with other sports cars
On paper, the GranTurismo should not be the worst financial performer among sports cars. The broader market is full of high powered machinery that also faces heavy depreciation, from big German sedans to niche British coupes. Yet when a separate ranking of “10 Sports Cars That Depreciate The Most After 3 Years Of Ownership” examined three year residuals, even the cars on that list managed to hold a larger slice of their value than Maserati’s coupe does over five years. The entry for the 2021 Chevrolet Corvette in that rundown, for instance, lists a Residual Value After Three Years of 75.65%, which means that the Chevrolet Corvette still retains more than three quarters of its original price after a typical three year period.
The comparison highlights the significant gap in value retention. A Corvette with a Residual Value After Three Years of 75.65% suggests that owners are giving up roughly a quarter of the purchase price over that span, whereas the GranTurismo is documented with a 5-year Depreciation % of 47%. Even allowing for the longer timeframe, the Italian coupe is clearly sliding faster on the value curve than a mass produced American rival that offers similar straight line performance. The Corvette is not an outlier, as other sports models in the same three-year study also retain more value than the Maserati does at the five-year mark.
Luxury badges, electric tech, and the wider depreciation pattern
The GranTurismo’s slide fits neatly into a broader pattern in which luxury brands and certain technologies are punished hardest on the used market. A large study of value retention that ranked the Top 25 Cars That Hold Their Value Best and the 25 Worst found that Electric vehicles as a category lose the most value after purchase, with an average drop of 58.8% in five years. The same research contrasts that performance with Trucks and hybrids, which tend to keep far more of their original price, and it presents those figures as part of a wider Highlights section that breaks out different vehicle segments.
Another breakdown of depreciation by vehicle type and segment notes that luxury cars depreciate faster than mass-market equivalents and lists a table of top vehicles with the highest five-year depreciation to reinforce that point. The explanation is straightforward: higher initial MSRPs, more complex technology, and expensive maintenance combine to drag down used values once the first owner has moved on. That pattern is visible again in a ranking of the Fastest-Depreciating Cars in 2026, which sets out a list that includes premium models alongside strong value keepers such as the Porsche 911 Coupe, Toyota Tacoma, Honda Civic, and Jeep Wrangler. In that analysis, the Porsche 911 Coupe is highlighted as a sports car that holds its value well, in direct contrast to the Maserati GranTurismo, which is identified as the fastest-depreciating sports car in its segment.
Maserati, Jaguar, and the warning for buyers
For shoppers who care about long term cost, the GranTurismo is not an isolated outlier but part of a pattern that also includes brands like Jaguar. A focused look at the five vehicles with the highest 5-year depreciation lists the Jaguar I-Pace at the top with a drop of 72.2%, specifying that entry as “1. Jaguar I-Pace (72.2%).” A separate analysis of five-year resale losses cites the Jaguar I-Pace EV as shedding 72% of its original price, or $51,953, while the BMW 7 Series sedan loses 67.1%, equivalent to $65,249. Commentators on brand reliability and used values have also singled out Maserati and Jaguar in more informal settings, with one summary describing Maserati as often the worst overall in resale value among mainstream brands and Jaguar as a marque with high depreciation on several models.
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