Audi’s long-trailed arrival on the Formula 1 grid has taken a concrete step, with the manufacturer confirming the official identity of its new works entry and unveiling a bold logo ahead of its 2026 debut. The team will race as Audi Revolut F1 Team, a name that locks in both the German brand’s factory status and its title partnership with global fintech Revolut, and it will present its first full car in a high-profile launch event in Berlin.

The reveal of the name and visual identity does more than tick a branding box, it signals that Audi’s transition from Sauber stakeholder to full works operation is entering its decisive phase. With a launch date set and a public-facing event planned, the new outfit is positioning itself as a modern, digitally savvy challenger just as Formula 1’s next-generation regulations arrive.

Audi Revolut F1 Team: a new identity for a familiar operation

The official name Audi Revolut F1 Team confirms that Audi’s long-planned works project will be built around the existing Sauber structure, but with a clear shift in how the outfit presents itself to the world. The team has already indicated that it will compete under this full title from its first race in 2026, combining Audi’s factory status with Revolut’s role as title sponsor to create a single, unified identity. Reporting on the rebrand notes that the team will “officially be known as Audi Revolut F1 Team” after Audi’s earlier decision to take over the Sauber entry and its July announcement that Revolut would front the project as a global fintech partner, underlining how the new name formalizes a strategy that has been in motion for months.

This identity is not just a cosmetic change for Sauber, it is the public-facing confirmation that the Hinwil-based operation is now the core of Audi’s Formula 1 works effort. Coverage of the announcement explains that Audi has “officially named its” F1 team and set out the path to its 2026 debut season, tying the new branding directly to the manufacturer’s broader commitment to the championship. By locking in Audi Revolut F1 Team as the official entry, the company is signaling that it intends to be recognized on the grid as a full factory squad, rather than a mere engine supplier or rebadged partner, and that Revolut will be embedded in that identity rather than treated as a secondary sponsor.

A bold logo that blends Audi heritage with a fintech twist

The new logo is designed to make that partnership instantly recognizable, combining Audi’s traditional visual cues with Revolut’s branding in a single mark. Reporting on the reveal describes a design that incorporates Audi’s iconic four rings alongside the name of the sponsor, creating a lockup that keeps the manufacturer’s heritage front and center while giving Revolut prominent placement. The result is a logo that reads clearly as an Audi works team at first glance, yet also reflects the influence of a modern financial technology brand that has built its reputation on digital-first services and app-based banking.

That balance matters in Formula 1, where team logos must work on everything from car nosecones and rear wings to social media avatars and mobile apps. The coverage of Audi’s announcement notes that the team has “announced the team name and logo that it will use” in the championship, underlining that this is not a temporary launch mark but the core identity that will appear on the 2026 challenger and across global marketing. By fusing the four rings with Revolut’s name, Audi Revolut F1 Team is aiming for a visual identity that can stand alongside established brands like Ferrari and Mercedes while still signaling that it is aligned with a new generation of digital partners.

Berlin launch and a global fan-first rollout

The decision to stage the team’s global launch in Berlin underlines how Audi Revolut F1 Team wants to present itself as both proudly German and outward-looking. Reports on the announcement confirm that the team will hold its main event in Berlin on January 20, 2026, positioning the capital as the backdrop for the first full reveal of the car and race livery. Additional coverage describes this as a “global launch” that will mark preparations for the team’s debut Formula One season, with Audi Revolut F1 Team confirming the date and location as part of its broader identity reveal.

The Berlin event is not being framed as a closed-door technical presentation, but as a public-facing moment designed to engage fans and partners. Reporting on Audi’s plans explains that the team will present its full race livery before holding a public opening on the following day, giving supporters the chance to experience the new car and brand up close. Other coverage of the launch notes that Audi has “revealed more details about their team identity” and set a global launch date for its 2026 challenger, reinforcing that the Berlin showcase is intended as a major milestone in the build-up to the team’s first race rather than a routine car unveiling.

From Sauber to Audi Revolut: the strategic rebrand

The move to Audi Revolut F1 Team completes a rebrand that has been unfolding since Audi first committed to entering Formula 1 under the new engine regulations. Earlier reporting on the project detailed how Audi would take over the Sauber entry and transform it into a full works operation, with the Hinwil facility becoming the team’s chassis base while Audi develops its power unit in Germany. The latest round of announcements confirms that this process has now reached the stage where the team can publicly adopt its new name and logo, with the Audi Revolut identity replacing the Sauber branding that has been associated with the entry for decades.

Revolut’s role in that transformation is central rather than cosmetic. Coverage of the naming deal notes that the team will be “officially known as Audi Revolut F1 Team” after Audi announced in July that Revolut, described as a global fintech company, would become its title partner. That partnership is reflected not only in the team’s name but also in the new logo that combines Audi’s four rings with the sponsor’s wordmark, a design that was finalized at a dedicated session in Munich. By integrating Revolut so deeply into the team’s identity, Audi is signaling that it sees the collaboration as a long-term strategic alliance that aligns with Formula 1’s push into digital payments, app-based fan engagement, and new commercial models.

Positioning for F1’s 2026 era

The timing of Audi Revolut F1 Team’s branding push is closely tied to Formula 1’s next regulatory cycle, which will introduce new power unit rules and updated chassis regulations in 2026. Audi has already confirmed that it is developing its own engine for the new era, and the latest announcements about the team name, logo, and Berlin launch show that the commercial and marketing side of the project is now catching up with the technical program. Reporting on Audi’s plans notes that the manufacturer has “revealed more details about their team identity ahead of their F1 debut in 2026” and set a global launch date for its challenger, indicating that the company is aligning its public rollout with key milestones in the development of the car and power unit.

That alignment is also evident in how the team is framing its relationship with fans and partners. Coverage of the launch plans highlights that Audi will present its full race livery before opening the doors to a public event, while other reports emphasize that the team’s official name and logo have been locked in as Audi Revolut F1 Team. By confirming its identity, staging a high-profile Berlin launch, and tying the project to a prominent fintech partner, Audi is positioning its new works squad as a flagship entrant for Formula 1’s 2026 era, one that blends traditional manufacturer clout with the digital-first sensibility that the sport increasingly prizes.